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AppFolio APPF

AppFolio scores excellent on business quality (7.8 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$202.20Oct 9, 2026
Business qualityExcellent
Next earningsOct 22, 2026
Insiders, 90 daysQuiet

Why it matters

  1. What AppFolio does

    AppFolio provides cloud-based property management software to real estate professionals, charging subscription fees to streamline operations like leasing, accounting, and maintenance. The company is expanding its platform through Realm-X AI capabilities and new integrations to capture a larger share of property workflows.

  2. What it does best

    AppFolio dominates property management efficiency, driving a robust 30.9% ROE that outpaces industry peers. This edge relies on deep workflow integration that makes switching software painful for property managers.

  3. The main risk

    A single software outage or security flaw in its core platform could trigger customer churn across its property management base, immediately threatening its 19.8% revenue growth.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityFair

Operating margins sit at 17.5% with a net margin of 15.2%, reflecting solid cash conversion and expanding profitability as revenue scales.

MoatFair

The moat is built on high switching costs for property managers, anchoring a top quartile ROE rank of 66th percentile in its sector.

GrowthFast

Revenue grew to $1.0B supported by strong platform adoption, accelerating from prior years as net income reached $158M.

Financial healthStrong

AppFolio carries zero debt with $251M in cash, powering free cash flow of $266M and leaving the balance sheet exceptionally strong.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

No open market buys or unplanned sales by executives or directors.

Our sealed record on APPF

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is APPF a good business?

AppFolio scores excellent on the Cluenex quality check (7.8 of 10), measured against its own industry. Profitability is fair, moat fair, growth fast and financial health strong.

Are insiders buying APPF?

In the last 90 days of SEC Form 4 filings: No open market buys or unplanned sales by executives or directors.

When does APPF report earnings?

Oct 22, 2026.

For members

See APPF today

  • Today's verdict on APPF, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “AppFolio (APPF)”, https://cluenex.com/stocks/appf/, data as of Oct 10, 2026.