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Booking Holdings Inc BKNG

Booking Holdings Inc scores excellent on business quality (8.4 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$160.34Oct 10, 2026
Business qualityExcellent
Next earningsNov 3, 2026, after the close
Insiders, 90 daysQuiet

Why it matters

  1. What Booking Holdings Inc does

    Booking Holdings operates online travel agencies like Booking.com and Kayak, making money by collecting commissions on hotel rooms and flights booked by consumers. The business is scaling up alternative accommodations and connected trip features to capture more travel spend per user.

  2. What it does best

    Booking dominates global lodging distribution, ranking in the top decile of its sector for operating margin at 35%. This scale creates unmatched supplier density that smaller rivals cannot easily replicate.

  3. The main risk

    Aggressive moves by AI platforms threaten to disintermediate traditional online travel agencies. If major tech ecosystems capture search intent upstream, customer acquisition costs could spike.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityStrong

Operating margin sits at 35% with an FCF margin near 34%, driven by efficient digital marketing scale. This business model gets structurally more profitable as gross bookings expand.

MoatStrong

A vast two-sided network of properties and travelers forms a powerful ecosystem lock-in, placing its operating margin in the top decile of its sector at 98th percentile.

GrowthFast

Revenue growth hit 13.4%, accelerating from prior years as booking volumes climb across international leisure markets.

Financial healthStrong

Holding $17.2B in cash against interest coverage of 9x means debt service is manageable, supported by $9.5B in free cash flow that continues to expand.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

No open market buys or unplanned sales by executives or directors.

Our sealed record on BKNG

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is BKNG a good business?

Booking Holdings Inc scores excellent on the Cluenex quality check (8.4 of 10), measured against its own industry. Profitability is strong, moat strong, growth fast and financial health strong.

Are insiders buying BKNG?

In the last 90 days of SEC Form 4 filings: No open market buys or unplanned sales by executives or directors.

When does BKNG report earnings?

Nov 3, 2026, after the close.

For members

See BKNG today

  • Today's verdict on BKNG, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “Booking Holdings Inc (BKNG)”, https://cluenex.com/stocks/bkng/, data as of Oct 10, 2026.