Crocs CROX
Crocs scores average on business quality (5.6 of 10). Here is why, in plain words, and what our sealed record shows.
Why it matters
- What Crocs does
Crocs designs and sells casual footwear and accessories, generating revenue primarily through wholesale and direct-to-consumer channels centered on its flagship molded foam Clogs and the HEYDUDE brand.
- What it does best
Crocs excels at gross margin efficiency, posting a gross margin of 57.5% that significantly outperforms Nike's 42.9%. This pricing power stems from high-margin Jibbitz personalization charms and a globally recognized mold that commands strong brand loyalty.
- The main risk
Broader consumer softness in the footwear sector threatens volume, with Nike's weak quarterly report rippling across the industry and pressuring top-line growth down to -1.5%.
Quality, check by check
Scored against its own industry, from company filings.
Operating margin sits at a strong 20.7%, supported by a 43.4% ROE that ranks in the top quartile of its sector. The business scales efficiently, driving robust cash conversion.
The brand moat rests on distinct molded foam product design and high-margin accessories, securing a gross margin ranking in the top decile of its sector at the 85th percentile.
Revenue growth has stalled at -1.5%, contracting slightly from the prior year's $4.1B as the top-line engine faces broader consumer headwinds across the footwear segment.
Crocs carries $1.2B in total debt against $130M in cash, resulting in a net debt position of $1.1B. Free cash flow reached $705M, keeping the balance sheet manageable as leverage hovers near 1.0x interest coverage.
Insiders
Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.
2 insiders bought $613K on the open market. 1 sold $4.2M outside pre-planned sales.
Our sealed record on CROX
Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.
The first sealed verdicts appear here on Oct 11, 2026.
Questions
Crocs scores average on the Cluenex quality check (5.6 of 10), measured against its own industry. Profitability is strong, moat fair, growth slow and financial health fair.
In the last 90 days of SEC Form 4 filings: 2 insiders bought $613K on the open market. 1 sold $4.2M outside pre-planned sales.
Oct 29, 2026, before the open.
See CROX today
- Today's verdict on CROX, and why
- Fair value with cautious, base and optimistic cases
- The exact price that would change the verdict
- Which stocks each signal names, the night it fires
Cite this page: Cluenex, “Crocs (CROX)”, https://cluenex.com/stocks/crox/, data as of Oct 10, 2026.