All stocks · Consumer Defensive · Packaged Foods & Meats

Flowers Foods FLO

Flowers Foods scores weak on business quality (4.2 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$5.81Oct 9, 2026
Business qualityWeak
Next earningsNov 5, 2026, after the close
Insiders, 90 daysQuiet

Why it matters

  1. What Flowers Foods does

    Flowers Foods bakes and markets packaged bakery foods, selling items like Nature's Own and Wonder bread to retail and foodservice customers.

  2. What it does best

    Flowers Foods commands a top-quartile gross margin of 49%, reflecting deep scale in direct-store-delivery logistics that smaller independent bakers cannot easily replicate across regional grocery networks.

  3. The main risk

    Product recalls threaten brand trust, as seen with the recent recall of Nature's Own Hawaiian bread due to undeclared milk, which risks pulling down margins and consumer loyalty.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityWeak

Operating margin stands at 6.3% and net margin is 1.1%, driven by thin operational efficiency that limits profitability gains.

MoatFair

Its distribution network locks in grocery retailers, supported by a gross margin in the top quartile of its sector at 69% percentile rank.

GrowthSlow

Revenue grew at 3% to reach $5.2B, showing a sluggish expansion rate that lags behind historical peaks.

Financial healthFair

Total debt sits at $1.8B with an interest coverage ratio of 4.1x, while free cash flow reached $306M, leaving the balance sheet soft.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

No open market buys or unplanned sales by executives or directors.

Our sealed record on FLO

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is FLO a good business?

Flowers Foods scores weak on the Cluenex quality check (4.2 of 10), measured against its own industry. Profitability is weak, moat fair, growth slow and financial health fair.

Are insiders buying FLO?

In the last 90 days of SEC Form 4 filings: No open market buys or unplanned sales by executives or directors.

When does FLO report earnings?

Nov 5, 2026, after the close.

For members

See FLO today

  • Today's verdict on FLO, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
Open in Cluenex Free to start. First month of Core free.

Cite this page: Cluenex, “Flowers Foods (FLO)”, https://cluenex.com/stocks/flo/, data as of Oct 10, 2026.