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Alphabet Inc Google GOOG

Alphabet Inc Google scores excellent on business quality (8.2 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$347.86Oct 9, 2026
Business qualityExcellent
Next earningsOct 27, 2026, after the close
Insiders, 90 daysQuiet

Why it matters

  1. What Alphabet Inc Google does

    Google makes money by selling digital ads across Search, YouTube, and its network, paid for by businesses wanting user attention. Cloud services and hardware add secondary revenue streams.

  2. What it does best

    Google dominates global digital advertising through unmatched user scale and proprietary data collection. It operates in the top decile of its sector for return on equity at 50.8%, vastly outperforming peers like Pinterest at 6.5%.

  3. The main risk

    Regulatory pressure on its search monopoly threatens core ad distribution agreements. If courts force structural changes to default browser placements, high-margin search traffic could drop significantly.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityStrong

Operating margin stands at 33.1% and FCF margin at 12.0%, driven by massive advertising scale. The business produces high cash returns efficiently as revenue expands.

MoatStrong

Network effects lock in global advertisers and billions of users across Search and YouTube, reinforced by an operating margin ranking in the 94th sector percentile. Competitors cannot replicate this scale quickly.

GrowthFast

Revenue grew 15.1% to $445.9 billion, showing steady expansion from its core advertising engine. This pace tracks closely with its historical multi-year revenue climb.

Financial healthStrong

Debt-to-equity sits at 0.1, backed by $126.8 billion in cash and interest coverage of 65.5x, making debt costs negligible. Free cash flow reached $53.3B. The balance sheet is getting stronger.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

No open market buys or unplanned sales by executives or directors.

Our sealed record on GOOG

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is GOOG a good business?

Alphabet Inc Google scores excellent on the Cluenex quality check (8.2 of 10), measured against its own industry. Profitability is strong, moat strong, growth fast and financial health strong.

Are insiders buying GOOG?

In the last 90 days of SEC Form 4 filings: No open market buys or unplanned sales by executives or directors.

When does GOOG report earnings?

Oct 27, 2026, after the close.

For members

See GOOG today

  • Today's verdict on GOOG, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “Alphabet Inc Google (GOOG)”, https://cluenex.com/stocks/goog/, data as of Oct 10, 2026.