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HubSpot HUBS

HubSpot scores good on business quality (6.7 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$228.30Oct 9, 2026
Business qualityGood
Next earningsNov 3, 2026, after the close
Insiders, 90 daysBuying

Why it matters

  1. What HubSpot does

    HubSpot provides cloud-based customer relationship management software to growing businesses, charging subscription fees for marketing, sales, and service tools. The company is expanding its AI-driven features across its ecosystem to capture higher-value enterprise customers.

  2. What it does best

    HubSpot turns customer acquisition into a science with an 83.2% gross margin, outperforming peer SailPoint's 66.3%. This pricing power stems from deep workflow embedding that makes switching costs painful for mid-market users.

  3. The main risk

    Enterprise expansion depends on maintaining smooth product integration, but crowded competition in the customer platform space threatens pricing discipline and customer acquisition velocity.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityWeak

Operating margin sits at 4.1% while free cash flow margin reaches 41%, supported by high gross margins but weighed down by heavy operating investments.

MoatFair

Software lock-in anchors its ecosystem, reflected in a gross margin sitting in the top decile of its sector at 90th percentile.

GrowthFast

Revenue grew 19.1% to $3.4 billion, building on a multi-year history of steady expansion from $883 million in 2020 as the customer base scales.

Financial healthStrong

Zero total debt and $1.7 billion in cash back up an interest coverage ratio of 217x, leaving debt costs as a non-factor. Free cash flow reached $658 million, getting steadily stronger.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

1 insider bought $200K on the open market.

Our sealed record on HUBS

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is HUBS a good business?

HubSpot scores good on the Cluenex quality check (6.7 of 10), measured against its own industry. Profitability is weak, moat fair, growth fast and financial health strong.

Are insiders buying HUBS?

In the last 90 days of SEC Form 4 filings: 1 insider bought $200K on the open market.

When does HUBS report earnings?

Nov 3, 2026, after the close.

For members

See HUBS today

  • Today's verdict on HUBS, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “HubSpot (HUBS)”, https://cluenex.com/stocks/hubs/, data as of Oct 10, 2026.