Intuit Inc INTU
Intuit Inc scores excellent on business quality (7.5 of 10). Here is why, in plain words, and what our sealed record shows.
Why it matters
- What Intuit Inc does
Intuit makes money by selling financial and tax software like TurboTax and QuickBooks to consumers and small businesses. It charges subscription and transaction fees for automated accounting and filing.
- What it does best
Intuit dominates consumer tax filing through TurboTax, anchoring a gross margin of 80% that sits in the top quartile of its sector. This high margin is protected by deep brand trust and complex tax compliance integration that casual rivals struggle to match.
- The main risk
Fierce competition and AI encroachment threaten core software pricing power as tech giants target automated financial workflows. If these threats gain traction, user acquisition costs could rise and squeeze its 28% operating margin.
Quality, check by check
Scored against its own industry, from company filings.
Operating margins sit at 28.8% with an FCF margin of 40%. Profitability is expanding steadily as software revenue scales with minimal added cost.
A top-decile free cash flow margin of 92nd percentile reflects immense ecosystem lock-in for consumers and businesses. Switching costs are high because historical financial data sits deeply embedded.
Revenue grew to $21.4B, accelerating past historical rates from prior years. QuickBooks and TurboTax adoption drives this top-line expansion.
Debt-to-equity of 0.4 sits alongside $7.2 billion in cash, leaving liabilities manageable. Free cash flow surged to $8.6B, showing strong cash conversion.
Insiders
Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.
1 sold $314K outside pre-planned sales.
Our sealed record on INTU
Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.
The first sealed verdicts appear here on Oct 11, 2026.
Questions
Intuit Inc scores excellent on the Cluenex quality check (7.5 of 10), measured against its own industry. Profitability is strong, moat strong, growth fast and financial health strong.
In the last 90 days of SEC Form 4 filings: 1 sold $314K outside pre-planned sales.
Nov 18, 2026.
See INTU today
- Today's verdict on INTU, and why
- Fair value with cautious, base and optimistic cases
- The exact price that would change the verdict
- Which stocks each signal names, the night it fires
Cite this page: Cluenex, “Intuit Inc (INTU)”, https://cluenex.com/stocks/intu/, data as of Oct 10, 2026.