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Lamar Advertising LAMR

Lamar Advertising scores average on business quality (5.5 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$146.47Oct 9, 2026
Business qualityAverage
Next earningsNov 5, 2026
Insiders, 90 daysSelling

Why it matters

  1. What Lamar Advertising does

    Lamar Advertising operates out-of-home advertising displays, selling billboard and transit ad space primarily to local and national businesses. Revenue is driven by long-term asset positioning across high-traffic US corridors.

  2. What it does best

    Lamar dominates local outdoor advertising by controlling prime real estate in secondary and tertiary markets where zoning laws freeze out new rivals. Its gross margin sits at 82.0%, outperforming peer IRM's 63.8% and securing high cash conversion.

  3. The main risk

    High leverage creates persistent risk, with total debt of $3.4 billion against cash of $65 million. If advertising budgets contract sharply, interest coverage of 4.4x leaves little room for cash flow compression before debt service strains liquidity.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityStrong

Operating margins sit at a healthy 31.0%, supported by a free cash flow margin of 31.0%. Profitability is stable and benefits from high operational leverage as digital conversions scale up yields.

MoatFair

Municipal zoning restrictions create a local monopoly moat that locks out new competitors. Its gross margin sits in the top decile of its sector at 85.0%, protecting pricing power against new entrants.

GrowthSlow

Revenue grew 2.7% to $2.3 billion, a slower pace compared to historical recovery periods. Growth is moving at a sluggish rate relative to broader real estate benchmarks.

Financial healthFair

Debt-to-equity is elevated at 3.4x, supported by interest coverage of 4.4x. Free cash flow reached $718 million, showing solid generation despite heavy obligations. The financial base remains heavily levered.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

1 sold $1.2M outside pre-planned sales.

Our sealed record on LAMR

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is LAMR a good business?

Lamar Advertising scores average on the Cluenex quality check (5.5 of 10), measured against its own industry. Profitability is strong, moat fair, growth slow and financial health fair.

Are insiders buying LAMR?

In the last 90 days of SEC Form 4 filings: 1 sold $1.2M outside pre-planned sales.

When does LAMR report earnings?

Nov 5, 2026.

For members

See LAMR today

  • Today's verdict on LAMR, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “Lamar Advertising (LAMR)”, https://cluenex.com/stocks/lamr/, data as of Oct 10, 2026.