ServiceNow NOW
ServiceNow scores good on business quality (7.4 of 10). Here is why, in plain words, and what our sealed record shows.
Why it matters
- What ServiceNow does
ServiceNow builds enterprise cloud software that automates IT workflows, HR services, and customer operations for large corporate clients.
- What it does best
ServiceNow dominates enterprise IT workflow automation, securing a 74.8% gross margin that outpaces Oracle's 64%. Switching costs are exceptionally high once its platform becomes the core system of record for corporate operations.
- The main risk
Fierce artificial intelligence competition from tech giants like Meta threatens its expansion pace, raising execution risks as enterprises evaluate alternative platforms for workflow automation.
Quality, check by check
Scored against its own industry, from company filings.
Operating margin is 11.4% with an FCF margin in the top decile of its sector at 82%. Scale efficiencies continue to drive cash conversion higher.
High switching costs lock in enterprise clients, backed by a gross margin sitting in the sector's top quartile. Replacing the platform disrupts entire corporate workflows.
Revenue growth sits at 20.9%, fueled by core workflow adoption. This expansion rate is accelerating relative to historical figures.
With cash of $6.3B exceeding total debt by a wide margin and interest coverage at 20x, the balance sheet is rock solid. Free cash flow reached $4.6B, getting stronger.
Insiders
Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.
2 sold $667K outside pre-planned sales.
Our sealed record on NOW
Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.
The first sealed verdicts appear here on Oct 11, 2026.
Questions
ServiceNow scores good on the Cluenex quality check (7.4 of 10), measured against its own industry. Profitability is fair, moat strong, growth fast and financial health strong.
In the last 90 days of SEC Form 4 filings: 2 sold $667K outside pre-planned sales.
Oct 28, 2026, after the close.
See NOW today
- Today's verdict on NOW, and why
- Fair value with cautious, base and optimistic cases
- The exact price that would change the verdict
- Which stocks each signal names, the night it fires
Cite this page: Cluenex, “ServiceNow (NOW)”, https://cluenex.com/stocks/now/, data as of Oct 10, 2026.