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Ulta Beauty Inc ULTA

Ulta Beauty Inc scores good on business quality (6.7 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$570.37Oct 10, 2026
Business qualityGood
Next earningsDec 2, 2026
Insiders, 90 daysSelling

Why it matters

  1. What Ulta Beauty Inc does

    Ulta Beauty sells cosmetics, skincare, and hair care products through its nationwide retail stores and e-commerce platform, making money by uniting mass and prestige brands under one roof.

  2. What it does best

    Ulta dominates beauty retail loyalty through its Ultamate Rewards program, driving exceptional customer retention. With a return on equity of 45.4%, it extracts superior returns from its store base compared to peers like Tractor Supply with an ROE of 39.3%.

  3. The main risk

    Rising fuel, freight, and supplier costs threaten operating margins across the retail sector. If supply chain inflation persists, Ulta's operating margin of 12.5% faces direct compression as logistics expenses eat into retail markups.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityFair

Operating margin stands at 12.5% alongside a net margin of 9.3%, reflecting strong store-level economics that expand profitability as revenue scales.

MoatFair

Ulta's brand curation creates a consumer lock-in moat, backed by a gross margin of 39.3% that places it firmly in the top quartile of its sector for pricing power.

GrowthSteady

Revenue growth sits at 9.7% with total revenue reaching $13.0B, marking steady expansion that places the company in the top quartile of its sector.

Financial healthStrong

Ulta maintains a fortress balance sheet with net debt of -$334 million and a debt-to-equity ratio of 0.02, backed by $1.2B in free cash flow, getting stronger.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

2 sold $1.4M outside pre-planned sales.

Our sealed record on ULTA

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is ULTA a good business?

Ulta Beauty Inc scores good on the Cluenex quality check (6.7 of 10), measured against its own industry. Profitability is fair, moat fair, growth steady and financial health strong.

Are insiders buying ULTA?

In the last 90 days of SEC Form 4 filings: 2 sold $1.4M outside pre-planned sales.

When does ULTA report earnings?

Dec 2, 2026.

For members

See ULTA today

  • Today's verdict on ULTA, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “Ulta Beauty Inc (ULTA)”, https://cluenex.com/stocks/ulta/, data as of Oct 10, 2026.