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Whirlpool Corporation WHR

Whirlpool Corporation scores weak on business quality (2.0 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$28.83Oct 9, 2026
Business qualityWeak
Next earningsOct 15, 2026
Insiders, 90 daysQuiet

Why it matters

  1. What Whirlpool Corporation does

    Whirlpool manufactures and sells home appliances like refrigerators and washers, collecting revenue from retail partners and direct consumers. The company is leaning into creator engagement via initiatives like the KitchenAid Makers Club to sustain brand loyalty.

  2. What it does best

    Whirlpool dominates kitchen appliance mindshare through iconic brands like KitchenAid, though peer SN achieves a superior 48.9% gross margin compared to Whirlpool's 13.6%.

  3. The main risk

    With net debt at $5.8B and interest coverage dropping to 1.4x, debt servicing consumes operating income and leaves zero room for demand shocks.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityWeak

Operating margins sit thin at 3.0% and return on equity is 5.8%, reflecting a business that struggles to expand profits as volume scales down.

MoatWeak

Brand heritage anchors a weak moat, ranking in the 11th percentile for gross margin at 13.6% and failing to lock in pricing power against rivals.

GrowthSlow

Revenue fell to $14.9B from $19.5B in 2023, sitting in the bottom decile of its sector with a 6.5% contraction.

Financial healthWeak

Total debt sits at $6.5B against $669M in cash, while free cash flow turned negative at -$328M: getting softer.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

No open market buys or unplanned sales by executives or directors.

Our sealed record on WHR

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is WHR a good business?

Whirlpool Corporation scores weak on the Cluenex quality check (2.0 of 10), measured against its own industry. Profitability is weak, moat weak, growth slow and financial health weak.

Are insiders buying WHR?

In the last 90 days of SEC Form 4 filings: No open market buys or unplanned sales by executives or directors.

When does WHR report earnings?

Oct 15, 2026.

For members

See WHR today

  • Today's verdict on WHR, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “Whirlpool Corporation (WHR)”, https://cluenex.com/stocks/whr/, data as of Oct 10, 2026.