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Zillow (Class A) ZG

Zillow (Class A) scores average on business quality (5.9 of 10). Here is why, in plain words, and what our sealed record shows.

Last price$29.87Oct 9, 2026
Business qualityAverage
Next earningsNov 4, 2026, after the close
Insiders, 90 daysQuiet

Why it matters

  1. What Zillow (Class A) does

    Zillow Group operates digital real estate marketplaces, connecting home buyers and renters with agents through its websites and apps to generate advertising and referral revenue. The company is leaning into its housing super app strategy, aiming to integrate mortgages, viewing schedules, and agent services into a single digital platform.

  2. What it does best

    Zillow dominates digital real estate traffic, capturing high-intent home shoppers that agents must pay to reach. It converts this audience into a 72.9% gross margin, outperforming peers like CBRE at 18.4% and JLL due to its asset-light software model.

  3. The main risk

    Volatile mortgage interest rates threaten transaction volumes across the housing market. Spikes in borrowing costs immediately freeze buyer demand and depress the agent advertising budgets that drive Zillow's revenue.

Quality, check by check

Scored against its own industry, from company filings.

ProfitabilityWeak

Operating margins sit at a thin 1.8% while FCF margin reaches 7.8%. Profitability remains pressured by heavy marketing and operating costs, meaning scale does not yet translate cleanly into wide operating earnings.

MoatWeak

Zillow commands a consumer brand moat that locks in millions of home buyers and renters searching online. Competitors cannot easily replicate this audience scale without billions in marketing spend.

GrowthFast

Revenue growth hit 15.5%, sitting in the top decile of its sector at the 91st percentile. This expansion accelerates past its 2022-2023 levels.

Financial healthStrong

With $1.3B in cash and net debt of -$931.0M, the balance sheet is well-supported. Free cash flow reached $220.0M, getting stronger as operations recover.

Insiders

Executives and directors, from SEC Form 4 filings we read ourselves. Open market trades only; grants, option exercises and pre-planned sales left out.

No open market buys or unplanned sales by executives or directors.

Our sealed record on ZG

Verdicts appear here 30 days after we publish them; members see today's. Each one is in the nightly ledger, fingerprinted the night it was made.

The first sealed verdicts appear here on Oct 11, 2026.

Questions

Is ZG a good business?

Zillow (Class A) scores average on the Cluenex quality check (5.9 of 10), measured against its own industry. Profitability is weak, moat weak, growth fast and financial health strong.

Are insiders buying ZG?

In the last 90 days of SEC Form 4 filings: No open market buys or unplanned sales by executives or directors.

When does ZG report earnings?

Nov 4, 2026, after the close.

For members

See ZG today

  • Today's verdict on ZG, and why
  • Fair value with cautious, base and optimistic cases
  • The exact price that would change the verdict
  • Which stocks each signal names, the night it fires
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Cite this page: Cluenex, “Zillow (Class A) (ZG)”, https://cluenex.com/stocks/zg/, data as of Oct 10, 2026.