Read a stock page in two minutes

Every stock page answers four questions, top to bottom. You can stop as soon as one answer rules the stock out.

1. Is it a good business?

Start with the quality score. It checks Profitability, the Moat, financial health and growth against the company’s own industry. Good businesses compound; weak ones need a very cheap price to be worth owning.

2. Is the price fair?

Then the price verdict. We estimate a fair value three ways (cautious, base and optimistic) and only call a stock cheap when it trades below the buy price.

3. What could go wrong?

“Look into these first” lists the biggest risk, the biggest strength and one thing to watch, such as an earnings report in the next two weeks.

4. Is now a good time?

Timing signals sit last on purpose: the price trend, insider activity and the 20-day forecast. They help with when, not whether.

Anywhere you see a dotted underline, click it. The explanation opens beside the page, with this stock’s own number.